鹰狮在印度的广告--和中国不一样，瑞典是个民主国家

看看瑞典人是如何在印度为鹰狮做广告的， 亮点在加粗标红处。。。。
瑞典是个民主国家（和中国不一样）。 和印度一样， 瑞典是社会主义制度， 事实上，比我们（印度）更社会主义。 。。。。

小白兔内牛满面啊， 合着三哥早过了初级阶段了啊

The Saab Viggen

Which country first put into service a jet fighter with swept wings and an afterburning engine? The first singleseat fighter in service to have an ejection seat for the pilot? The first to have a Mach 2 STOL jet fighter which could be operated from stretches of highway and designed from the outset to be operated in extreme cold weather by conscript personnel and not use the then fashionable and expensively researched VG technology to achieve breathtaking STOL performance? Which was the first fighter aircraft which had computers to reduce the pilot’s work load during landing and in normal flight? The first fighter-bomber to have a bombing computer? (This is by no means an exhaustive list). It is Sweden.

But why choose Sweden? Because, half a world away, half a century back, the processes of birth of the Swedish aerospace industry has relevance for what must become the model for rebirth of India’s aerospace industry. Sweden is a democracy (unlike China). Like India, Sweden is a socialist country, in fact has always been more socialist than us.[/b] We used socialism to curb private initiative; the Swedish state was staunchly socialist but avoided areas where professionals of the private sector could do better. The government did not get into the business of making warplanes and weapon systems. It allowed its private sector to do so, the state certainly giving financial guarantees. Sweden is also very relevant because its industry then (like our private sector at present) had no aerospace background. The Swedish engineering industry went through a painful, but very short, learning phase to become consistent innovators and thought leaders. India’s private sector too can replicate this. Sweden is relevant because, population wise, it is a very tiny country. In our case, we have some aerospace leaders who consistently try to frighten off reforms in this vital sector by saying how difficult it is to meet competition, how difficult it is to have accountability, how difficult it is to have timeliness, how difficult it is to have gain (the litany is long): the message is ‘keep things just as they are’, possibly to maintain their comfortable turfs - we are all human. The Saab J37 Viggen (service entry June 1971) seen above was the world’s first canard jet fighter and also the first with thrust reverser, one of the earliest with an auto throttle for landing and to use a frameless semi cylindrical windshield which is now so fashionable. 339 Viggens were built. The JAS 39 Gripen coupled tradition with fly-by-wire and composites which by this time had become technologically secure to Saab. The total production of all these Saab fighters exceeded two thousand numbers. The dates of first flight and service entry are of particular interest to us as these were about the time, respectively, that the HF- Marut was going into operations and the LCA development just about getting started. India with its enormous resources, experience with Western and Russian technology and hoperfully, involving mature private sector, is poised to take over and win a great proportion of the potentially massive world market. Once we emulate Sweden’s example! Prof. Prodyut Das 5

India with its enormous resources, experience.... is poised to take over and win a great proportion of the potentially massive world market.



http://www.scribd.com/doc/358428 ... re-is-Made-in-India看看瑞典人是如何在印度为鹰狮做广告的， 亮点在加粗标红处。。。。
瑞典是个民主国家（和中国不一样）。 和印度一样， 瑞典是社会主义制度， 事实上，比我们（印度）更社会主义。 。。。。

小白兔内牛满面啊， 合着三哥早过了初级阶段了啊

The Saab Viggen

Which country first put into service a jet fighter with swept wings and an afterburning engine? The first singleseat fighter in service to have an ejection seat for the pilot? The first to have a Mach 2 STOL jet fighter which could be operated from stretches of highway and designed from the outset to be operated in extreme cold weather by conscript personnel and not use the then fashionable and expensively researched VG technology to achieve breathtaking STOL performance? Which was the first fighter aircraft which had computers to reduce the pilot’s work load during landing and in normal flight? The first fighter-bomber to have a bombing computer? (This is by no means an exhaustive list). It is Sweden.

But why choose Sweden? Because, half a world away, half a century back, the processes of birth of the Swedish aerospace industry has relevance for what must become the model for rebirth of India’s aerospace industry. Sweden is a democracy (unlike China). Like India, Sweden is a socialist country, in fact has always been more socialist than us.[/b] We used socialism to curb private initiative; the Swedish state was staunchly socialist but avoided areas where professionals of the private sector could do better. The government did not get into the business of making warplanes and weapon systems. It allowed its private sector to do so, the state certainly giving financial guarantees. Sweden is also very relevant because its industry then (like our private sector at present) had no aerospace background. The Swedish engineering industry went through a painful, but very short, learning phase to become consistent innovators and thought leaders. India’s private sector too can replicate this. Sweden is relevant because, population wise, it is a very tiny country. In our case, we have some aerospace leaders who consistently try to frighten off reforms in this vital sector by saying how difficult it is to meet competition, how difficult it is to have accountability, how difficult it is to have timeliness, how difficult it is to have gain (the litany is long): the message is ‘keep things just as they are’, possibly to maintain their comfortable turfs - we are all human. The Saab J37 Viggen (service entry June 1971) seen above was the world’s first canard jet fighter and also the first with thrust reverser, one of the earliest with an auto throttle for landing and to use a frameless semi cylindrical windshield which is now so fashionable. 339 Viggens were built. The JAS 39 Gripen coupled tradition with fly-by-wire and composites which by this time had become technologically secure to Saab. The total production of all these Saab fighters exceeded two thousand numbers. The dates of first flight and service entry are of particular interest to us as these were about the time, respectively, that the HF- Marut was going into operations and the LCA development just about getting started. India with its enormous resources, experience with Western and Russian technology and hoperfully, involving mature private sector, is poised to take over and win a great proportion of the potentially massive world market. Once we emulate Sweden’s example! Prof. Prodyut Das 5

India with its enormous resources, experience.... is poised to take over and win a great proportion of the potentially massive world market.



http://www.scribd.com/doc/358428 ... re-is-Made-in-India