9月4日华盛顿邮报“中国的努力赢得巴西消费者的认可”( ...

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<br /><br />China tries to win over Brazilian consumers

By Juan Forero

SAO PAULO, Brazil — Here in Latin America’s economic giant, the prevailing image of China has been that of an unquenchable consumer and the manufacturer of all things cheap.

But the opening of 55 glitzy JAC Motors dealerships in Brazil, all selling sleekly designed cars built in China, has helped Chinese officials and businessmen present a different image of their country, as modern and dynamic.

These days, JAC’s hatchbacks and sedans, which start at $24,000 and come with a six-year warranty, are outselling some better-known models in the continent’s biggest car market.

“The Brazilian image of Chinese products – it’s changing very fast,” said Sergio Habib, 52, a Brazilian businessman who has imported Jaguars and Aston Martins and now runs the JAC dealerships. “We are helping that with JAC cars.”

All over the world, China is using its powers of persuasion — through its products, its potent economy, an increasingly sophisticated diplomatic service and the appeal of its culture — to win over consumers and make it easier for Chinese companies to enter vital markets and secure raw materials.

Analysts call it soft power, and it is wielded differently in Asia, where China is trying to placate neighbors jittery about its military, than in the United States, where concerns often center on Chinese authoritarianism and unfair trade practices.

Unlike in the United States or many European countries, most people here hold a favorable view of China, according to a Pew Research Center report issued last year on Brazilian attitudes.

“A place like Brazil, or definitely other countries in Latin America, where the history of China is not so long, you have more opportunities to make a good impression,” said Joshua Kurlantzick, author of “Charm Offensive: How China’s Soft Power Is Transforming the World.”

Still, China is increasingly facing challenges as its stake in Brazil grows. Brazilian businessmen have raised concerns about China’s undervalued currency and the financing edge available to Chinese industry, which is moving to establish factories here that will cut into market share.

Chinese officials in Brazil note that the stakes are high for their country, which surpassed the United States in 2009 to become Brazil’s biggest trading partner. Chinese exports to Brazil reached nearly $26 billion last year, 19 times what China exported to this country a decade ago. China sees potential for more growth in Brazil, whose expanding middle class has reached 95 million, many of them armed with cheap credit.

In an interview, Zhu Qingqiao, the business adviser in the Chinese Embassy in Brasilia, described Brazil as a partner and detailed how China imports a wide range of Brazilian products, from soybeans to fruit to airplanes. He also spoke of Brazil’s offshore oil fields and its vast agricultural heartland, both vital to China’s fast-growing economy.

“The economies of the two countries complement each other,” Zhu said. “There is a great potential for cooperation.”

Global players

Since a 2001 Goldman Sachs report on rising economic powers grouped Brazil and China together, along with Russia and India, leaders in Beijing and Brasilia have gone to great lengths to highlight similarities between their countries.

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<br /><br />China tries to win over Brazilian consumers

By Juan Forero

SAO PAULO, Brazil — Here in Latin America’s economic giant, the prevailing image of China has been that of an unquenchable consumer and the manufacturer of all things cheap.

But the opening of 55 glitzy JAC Motors dealerships in Brazil, all selling sleekly designed cars built in China, has helped Chinese officials and businessmen present a different image of their country, as modern and dynamic.

These days, JAC’s hatchbacks and sedans, which start at $24,000 and come with a six-year warranty, are outselling some better-known models in the continent’s biggest car market.

“The Brazilian image of Chinese products – it’s changing very fast,” said Sergio Habib, 52, a Brazilian businessman who has imported Jaguars and Aston Martins and now runs the JAC dealerships. “We are helping that with JAC cars.”

All over the world, China is using its powers of persuasion — through its products, its potent economy, an increasingly sophisticated diplomatic service and the appeal of its culture — to win over consumers and make it easier for Chinese companies to enter vital markets and secure raw materials.

Analysts call it soft power, and it is wielded differently in Asia, where China is trying to placate neighbors jittery about its military, than in the United States, where concerns often center on Chinese authoritarianism and unfair trade practices.

Unlike in the United States or many European countries, most people here hold a favorable view of China, according to a Pew Research Center report issued last year on Brazilian attitudes.

“A place like Brazil, or definitely other countries in Latin America, where the history of China is not so long, you have more opportunities to make a good impression,” said Joshua Kurlantzick, author of “Charm Offensive: How China’s Soft Power Is Transforming the World.”

Still, China is increasingly facing challenges as its stake in Brazil grows. Brazilian businessmen have raised concerns about China’s undervalued currency and the financing edge available to Chinese industry, which is moving to establish factories here that will cut into market share.

Chinese officials in Brazil note that the stakes are high for their country, which surpassed the United States in 2009 to become Brazil’s biggest trading partner. Chinese exports to Brazil reached nearly $26 billion last year, 19 times what China exported to this country a decade ago. China sees potential for more growth in Brazil, whose expanding middle class has reached 95 million, many of them armed with cheap credit.

In an interview, Zhu Qingqiao, the business adviser in the Chinese Embassy in Brasilia, described Brazil as a partner and detailed how China imports a wide range of Brazilian products, from soybeans to fruit to airplanes. He also spoke of Brazil’s offshore oil fields and its vast agricultural heartland, both vital to China’s fast-growing economy.

“The economies of the two countries complement each other,” Zhu said. “There is a great potential for cooperation.”

Global players

Since a 2001 Goldman Sachs report on rising economic powers grouped Brazil and China together, along with Russia and India, leaders in Beijing and Brasilia have gone to great lengths to highlight similarities between their countries.

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2011-9-8 21:22 上传




该报称:现在在拉丁美洲最大的汽车市场。
24,000美金起售和提供六年质保服务的JAC三厢和两厢轿车。
(J3 turin;J3,国内为同悦、同悦RS)销量已经超过那些更为知名的汽车品牌。
在巴西主流媒体上,整版报纸都在报道J3的销售。
巴西最受欢迎的综艺节目主持人福斯托·席尔瓦。
在巴西最受欢迎的综艺节目中大为推崇江淮汽车。
之前进口捷豹和阿斯顿马丁,而现在经营江淮汽车的巴西第一大汽车经销商。
SHC公司主席塞尔吉奥.哈比卜激动地表示“通过江淮汽车,中国产品在巴西的形象正在快速的转变”
华盛顿邮报采访了巴西一名体育教师曼努埃拉·马丁斯她表示。
在江淮汽车4S店一看到J3,又听说是六年质保,她就立马卖掉了自己的两厢车考虑购买了J3。
她说:“那是一个高质量的产品,我对它一见钟情。”


该报称:现在在拉丁美洲最大的汽车市场。
24,000美金起售和提供六年质保服务的JAC三厢和两厢轿车。
(J3 turin;J3,国内为同悦、同悦RS)销量已经超过那些更为知名的汽车品牌。
在巴西主流媒体上,整版报纸都在报道J3的销售。
巴西最受欢迎的综艺节目主持人福斯托·席尔瓦。
在巴西最受欢迎的综艺节目中大为推崇江淮汽车。
之前进口捷豹和阿斯顿马丁,而现在经营江淮汽车的巴西第一大汽车经销商。
SHC公司主席塞尔吉奥.哈比卜激动地表示“通过江淮汽车,中国产品在巴西的形象正在快速的转变”
华盛顿邮报采访了巴西一名体育教师曼努埃拉·马丁斯她表示。
在江淮汽车4S店一看到J3,又听说是六年质保,她就立马卖掉了自己的两厢车考虑购买了J3。
她说:“那是一个高质量的产品,我对它一见钟情。”


2011年3月18日,江淮汽车强势登陆巴西市场,46家JAC 4S店全面开业。
凭借卓越的产品品质和终端优异的营销力,在全面上市的一个月的时间里。
江淮汽车便实现终端销售4461辆。
而跨过月销3000辆门槛,标致用了16年,丰田用了13年,雪铁龙用了12年,江淮汽车仅用了不到一个月的时间。
现在,江淮汽车J3系列产品保持着中国同类产品出口FOB均价最高的记录。
以“中国同类产品出口FOB均价第一,市场增速第一和市场魅力指数第一”。
改变了中国汽车产品在国际市场低质、低价、低收益的形象。
2011年1—7月份,江淮汽车累计出口巴西近3万辆轿车。
已超过中国其他品牌出口巴西同类轿车的总和,位居中国品牌第一。
国际品牌第二(仅次于韩国现代汽车在巴西的出口)。预计全年将出口巴西4万辆轿车。



2011年3月18日,江淮汽车强势登陆巴西市场,46家JAC 4S店全面开业。
凭借卓越的产品品质和终端优异的营销力,在全面上市的一个月的时间里。
江淮汽车便实现终端销售4461辆。
而跨过月销3000辆门槛,标致用了16年,丰田用了13年,雪铁龙用了12年,江淮汽车仅用了不到一个月的时间。
现在,江淮汽车J3系列产品保持着中国同类产品出口FOB均价最高的记录。
以“中国同类产品出口FOB均价第一,市场增速第一和市场魅力指数第一”。
改变了中国汽车产品在国际市场低质、低价、低收益的形象。
2011年1—7月份,江淮汽车累计出口巴西近3万辆轿车。
已超过中国其他品牌出口巴西同类轿车的总和,位居中国品牌第一。
国际品牌第二(仅次于韩国现代汽车在巴西的出口)。预计全年将出口巴西4万辆轿车。

我擦 国产车在国外的很牛X啊
2011-9-8 21:54 上传

我在想美国发表这种文章是否因为江淮和美国卡特和纳威斯达的关系?
奇瑞在巴西出口也取得不俗成绩,为何没提?
中国轿车工业还得靠民族品牌。靠一汽二汽那就只能让你一再受气!
靠。。。想不到天朝的草根品牌也有到了外国起价装B的一天。。
江淮在巴西可是加价卖的…牛叉大了!
我不是国车黑,也没有证据
不过我隐约觉得,某种说法可能也有它的土壤:
中国厂家做东西,其实不是做不好,是做好了,人家觉得不便宜,但为什么不便宜,是没有人关心你做得好或者用料好的
到了国外,也许外国人未必有那么深颜色的有色眼镜,你做好了,人家是承认的,哪怕价格高
所以卖出去的东西贵、质量好而国内的相反,其实也是因为某些国人犯贱的心理造成的

我只表达某些人的这种看法,我不做个人评价哈~
如果是真的,这价格.....看来巴西车价整体很高啊

想买江淮的巴西人知道它在中国的价格一定愤愤不平了,就像我们愤怒某些车型在MD与国内的价格差一样
lgn12 发表于 2011-9-9 01:34
我不是国车黑,也没有证据
不过我隐约觉得,某种说法可能也有它的土壤:
中国厂家做东西,其实不是做不好 ...
关键是国人从来不把轿车当成是代步工具,而是当做一件奢侈品来炫耀,所以选车的时候更多的考虑品牌和面子至于功能和价格就成次要的了。什么时候国人选汽车的心态像现在选电瓶车一样了,才能说这个市场就比较理性了。
lgn12 发表于 2011-9-9 01:34
我不是国车黑,也没有证据
不过我隐约觉得,某种说法可能也有它的土壤:
中国厂家做东西,其实不是做不好 ...
你说的确实是真实存在的现状,所以左延安说要打个迂回战
知未了 发表于 2011-9-9 03:00
如果是真的,这价格.....看来巴西车价整体很高啊

想买江淮的巴西人知道它在中国的价格一定愤愤不平了,就 ...
看着一样,其实巴西版和悦跟国内相差大了
从发动机到零配件全部都是跟国内不同方案,只是外壳一样
巴西版和悦用1.5柴油发动机,215.45R17扁平胎,全黑内饰,淡蓝色仪表灯光
260项关键零部件全部采用一线供应商零部件,保修6年不限公里,国内和悦没法比
唯一优势就是便宜,巴西版和悦卖近20万人民币,而国内仅7万

chchc 发表于 2011-9-9 11:39
看着一样,其实巴西版和悦跟国内相差大了
从发动机到零配件全部都是跟国内不同方案,只是外壳一样
巴西 ...


恩,刚开始肯定要树立质量口碑,6年质保是要有底气的
chchc 发表于 2011-9-9 11:39
看着一样,其实巴西版和悦跟国内相差大了
从发动机到零配件全部都是跟国内不同方案,只是外壳一样
巴西 ...


恩,刚开始肯定要树立质量口碑,6年质保是要有底气的
chchc 发表于 2011-9-9 11:35
你说的确实是真实存在的现状,所以左延安说要打个迂回战
瓷器厂家有个叫“中宇”的,品质很好
更让人感到不知道怎么说好的是这个牌子的销售
我家所有卫浴都在用这个牌子
我相信不止一个厂家这样做,但这个例子很能说明问题

“到2005年实现销售额5亿元人民币,其中出口额5000万美元。”

这个企业就是先做好出口,再做国内市场的例子...........

http://baike.baidu.com/view/2180617.htm
六年质保是个考验
支持自主!
希望未来打入北美也有这个势头
chchc 发表于 2011-9-9 11:39
看着一样,其实巴西版和悦跟国内相差大了
从发动机到零配件全部都是跟国内不同方案,只是外壳一样
巴西 ...
要是江淮把巴西版本的和悦车拿到国内来卖,而且定价20多万的话,还不得被人喷死。
chchc 发表于 2011-9-9 11:39
看着一样,其实巴西版和悦跟国内相差大了
从发动机到零配件全部都是跟国内不同方案,只是外壳一样
巴西 ...
问题是就算把巴西版和悦在中国卖15万你觉得有买的吗

BLOOD2121 发表于 2011-9-9 16:55
问题是就算把巴西版和悦在中国卖15万你觉得有买的吗


所以说需要打个迂回战,这是多方面需要
其一,品牌需要沉淀,技术需要积累
目前自主品牌相比于合资,品质和服务是两大坎,特别是品质
自主品牌质量让人诟病,但是高品质不可能低价格
所以巴西对于江淮乃至于自主品牌意义很重大
以合资品牌为竞争对手,以合资品牌品质为准绳
这对于自身素质的提升是十分有利的,品质控制必然有个循序渐经的过程
其二,国人对于品牌的认识,自主品牌美誉度确实不好
不管是客观还是主观,但是事实,而要国人对此改变
自主品牌自身改变以让国人重新认识之外,这也需要个过程
综合起来看,江淮提出的打个迂回战,我认为是理性的

BLOOD2121 发表于 2011-9-9 16:55
问题是就算把巴西版和悦在中国卖15万你觉得有买的吗


所以说需要打个迂回战,这是多方面需要
其一,品牌需要沉淀,技术需要积累
目前自主品牌相比于合资,品质和服务是两大坎,特别是品质
自主品牌质量让人诟病,但是高品质不可能低价格
所以巴西对于江淮乃至于自主品牌意义很重大
以合资品牌为竞争对手,以合资品牌品质为准绳
这对于自身素质的提升是十分有利的,品质控制必然有个循序渐经的过程
其二,国人对于品牌的认识,自主品牌美誉度确实不好
不管是客观还是主观,但是事实,而要国人对此改变
自主品牌自身改变以让国人重新认识之外,这也需要个过程
综合起来看,江淮提出的打个迂回战,我认为是理性的
关税,运费,经销商利润,配件
巴西这价格主要是巴西自己所定的关税吧。
和悦RS这车,要是来一款cross,或者suv那家太赞了。
lgn12 发表于 2011-9-9 01:34
我不是国车黑,也没有证据
不过我隐约觉得,某种说法可能也有它的土壤:
中国厂家做东西,其实不是做不好 ...
深感同意,神马品牌,神马积淀历史都是浮云。
结构合理,材料如何,才是最客观的东西。
2011-9-12 20:42 上传


网爆的BSUV谍照
chchc 发表于 2011-9-8 21:58
我在想美国发表这种文章是否因为江淮和美国卡特和纳威斯达的关系?
奇瑞在巴西出口也取得不俗成绩,为何没 ...
奇瑞的经销商不NB。


jac和悦最大的问题短时间内没有可靠的自动挡。及时明年出了,内部人士也觉得只是能用。要是有可靠的自动挡,哪怕是4at我都 买过了,因为合肥人买jac优惠能拿到很多,而且周围的人也比较理解jac

jac和悦最大的问题短时间内没有可靠的自动挡。及时明年出了,内部人士也觉得只是能用。要是有可靠的自动挡,哪怕是4at我都 买过了,因为合肥人买jac优惠能拿到很多,而且周围的人也比较理解jac
霏菲飞 发表于 2011-9-9 00:19
靠。。。想不到天朝的草根品牌也有到了外国起价装B的一天。。
奇瑞8月份的出口销售额比国内销售额高。。。   草根品牌出国就洋气了。。