550的大杂烩完工

来源：百度文库编辑：超级军网时间：2024/04/27 15:05:59

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尺寸：4624×1827×1480mm
轴距：2705mm
引擎：1.8dvvt/1.8T

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定妆图

:L :L 前脸的造型。。不如概念车的造型好看:L

很不爽,550的两厢版貌似要挂MG标
个人很喜欢荣威的标~~

上汽的品质最好因为上汽的自主化程度最低:hug:

原帖由 rterte 于 2008-5-4 00:34 发表
上汽的品质最好因为上汽的自主化程度最低:hug:

不如说是上汽的宣传最到位，和上汽比，其他的自主品牌只能算土鳖了

原帖由 疯狂的伊万伊万 于 2008-5-3 12:34 发表
:L :L 前脸的造型。。不如概念车的造型好看:L

俺看了真车觉得很不错啊，550主流大气些，W2跟307、马6这些车的外观定位比较像

国外汽车设计网站CarBodyDesign上一篇文章要点的摘译，应该说是从设计师角度对荣威550外观、内饰设计的解读，可见上汽现在对550的定位和W2的风格还是有些变化，原先W2的设计感觉和马自达前卫时尚的风格比较类似；现在有了MG这个运动品牌以后550更偏向凌志这种稳重里带运动的味道。个人还是很喜欢现在这个前脸设计，特别是格栅处理的很大气又不夸张，主流很多，相信对销量上的帮助也会不少，唯一不满意的是大灯和格栅的过渡很不舒服，如果能流畅些往BMW那种味道靠一靠就更好了。

荣威550：设计之路 Roewe 550: design story
全文见 http://www.carbodydesign.com/arc ... we550-design-story/

"Being an all new design, this was a chance to produce a modern world class medium sized sedan, retaining the British-influenced dignity and elegance of the 750, whilst forging a new distinctive Chinese dynamic image and character for the first in a range of many new products from the SAIC’s Roewe premium brand.

A close knit International design team, based in UK and Shanghai, was led in the UK by SAIC Design Director Anthony Williams, and SAIC Motor UK Technical Centre General Manager, David Lindley. This team developed the Design from initial sketch themes to final approval model in just 7 months."

作为上汽中高端品牌荣威系列全新设计的第一款新车，550一方面保留750所继承的英式高雅风格，同时又表现当下中国独特的富有活力的形象与特质。设计由设在英国和上海的跨国设计团队完成，英国部分的主要领导者是上汽设计总监Anthony Williams和上汽英国技术中心总经理David Lindley。整个设计从主题设计草图到定稿模型花了7个月。
注：sohu访谈中透露整个开发过程为3年，包括18个月的数字虚拟设计。

外观设计

设计团队英国部分员工和IP21设计模型的合影。
从左至右：主设计师Dan Bowen, Matt Dillon和Peter Andrews，上汽设计总监Tony Williams

"The final theme was selected for its calm yet dynamic style, with a characterful front-end identity design to enhance a strong link with the Roewe 750. The final aesthetic retains a premium feel in line with Roewe core brand values along with dynamic and confident imagery.

In particular the headlamp style was strongly influenced by Roewe 750, whilst offering a more progressive and youthful hi-tech detail with low-beam projector units as standard feature."

"The side view ‘cigar-shaped’ character, again, is derived from Roewe 750 with its obvious curved shoulder and belt-lines, designed to reflect the chrome detailing of 550 and present a dynamic and youthful character. "

550最终选择的主题是“平和亦动感”，这与荣威Roewe品牌“贵雅亦激情”的品牌价值相契合。前脸和雪茄形流线的侧轮廓，特别是大灯的设计受到荣威750设计语言的强烈影响，横向鸥翼形格栅和雾灯的处理，以及整体流线和腰线的运用则反映了年轻、动感的特征。

内饰设计

"The design fuses the trend for premium ‘simple flowing forms’ with the Asia Pacific taste for ‘technology on show’ enhancing SAIC position as the major force in Chinese car manufacturing."

"The Roewe 550 is offered in two colourways; the warm option is offers familiarity to the Chinese customer with a bold horizontal colour-split and ‘matt’ wood finish whilst the all dark-grey option with ‘black’ gloss wood finish enhances the 550 dynamic and culturally balanced character possibly bringing a European feel to the more progressive customer."

内饰设计融合了高端品牌中“简洁流线形式”和亚太地区较受欢迎的“技术展示”两种风格。提供中国消费者比较熟悉的暖色系搭配和偏动感的暗色搭配两种内饰。

这车应该会卖的不错，:victory:
去年看过W2 ，。。。